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We started TripleWide Media out of a desire to help provide stock content and visual resources for the growing use of multi-screen setups. We talk about them all the time here, triple-wide video walls, the edge-blended setups like we talked about the other day and of course environmental projection/projection mapping. I mean as the home of Monday Mapping, we need to ask the question…
There’s one question I get asked all the time. Is this just a “fad”?
Is this just what happens to be “hip” and “cool” right now?
I don’t think environmental projection is just a “fad” that will fizzle away soon and not be around. Environmental projection, or mapping is not new by any means. If you looked it up, the very first mapping project to hit YouTube back in the late 90′s or early 2000′s. Honestly there isn’t some “core” technology that was released to cause this… or some new projector that allows this to happen. It’s all taken off because of the advent of modern multi-screen processors, software and artists aligning their gifts and talents.
Think about it. What is unique about projecting onto a wall? NOTHING!
What IS unique is the idea of distorting reality, or creating an immersive environment of color, texture and images. What’s unique is that ART is beginning to impact projection and technology in order to create an atmosphere.
That’s why I think EP and Mapping are here to stay. Visuals now engulf a room and virtually transpose people to a new location or place (be it cosmos, cathedrals or the rich beauty of a forrest). People can use color to effect the human psyche and impact the deepest parts of our human souls during a song or performance.
It’s art that tells the story now, not technology or projectors. Technology is just the medium now.
So keep in mind as you begin wrestling with this concept of visuals or multi-screen. This isn’t a fad, it’s not just some tool that will come and go. It’s a new form of art that is popping up all across the globe. It’s not going anywhere.