Triple Wide Media

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I don’t know how many of you have seen The Cleveland Show on Fox, a show very similar in style to Family Guy. Both of these shows are classified as American Animated Sitcoms, but is syndicated all over the world and is know for it’s dry humor.

In the most recent episode, “Jesus Walks” one of the main characters falls for a girl in the church choir. The second scene in the episode is Cleveland Jr in church and the youth choir begins singing… 

As the song starts, three video screens drop down above stage and a TRIPLE WIDE VIDEO WALL appears!! I couldn’t help but laugh out loud when I saw this. Some of you may be thinking “this isn’t funny, they are making fun of the church” and my response would be… this IS funny and you should laugh.

In some really small way I feel that they are helping us see how the culture is identifying the church as more than just pipe organs and choir robes in a boring stale environment (which is the typical punch line in shows like this). Instead, they are showing us that culture is recognizing a shift in style within the Church. This shift has become a much more culturally engaging approach that isn’t stale and boring. We’re engaging the senses… we’re using visuals… we’re using media… and multi-screen media at that!

I don’t want to get into the semantics of whether or not this show is making fun of the church in a good or bad way, but thought it would be fun to share this discovery with our community, which is largely churches.

With The Cleveland Show and American Idol it seems our “fueling of the multi-screen movement” is beginning to impact culture in general and for that we should all celebrate! It’s almost like this week on the blog has been “Television” week.

Here’s the clip: (be aware there is some foul language that is bleeped out. Don’t want you to get in trouble).

On an aside, a few months ago we wrote a post about a setup our parent company did (Orange Thread Live Events). The post described how they did a setup with 5 screens all of 1 computer. at the end of the post, we added a picture of them playing angry birds on the screens.

Did anyone in the video notice that there was “angry crosses” played on the screens in The Cleveland Show?

Maybe someone from that show is tracking with us or at least following our twitter! Who knows.

What are some of your thoughts on all of this?